Creatives are 2x-7x more likely to come up with something radically different. In his book Originals, Adam Grant explains that in a study of thousands of Americans – entrepreneurs, scientists, and inventors typically had one thing in common – they all had other creative interests like playing an instrument, writing short stories, painting, acting, etc.
In this episode we discuss how indulging in pursuits outside of your regular vocation or area of expertise actually opens up your mind to think in different and new ways, and to seeing new opportunities.
We discuss why Galileo was the first to realize that the moon had mountains, what Conan O’Brien does to keep his comedic brain sharp, and the characteristic that makes Nobel Prize winners different. We also talk about how making parody videos helps us in other areas of our lives and in business.