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How A Trend Can Become A Big Business

Is it risky to start a business based on a trend? Maybe, but if you want to start a business and you see an opportunity to meet customer demand that’s currently not being addressed, it’s riskier to keep waiting for another idea to find you.

In this episode we talk through three businesses that are following currently popular trends, and why they have the opportunity to become big. We also discuss why it’s more important to first focus on the hard part of building a business (getting a product to market and finding customers) and why it’s okay to worry about how you will turn it into a big business later.

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