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How Ishveen Anand Is Scaling Sports Sponsorships For The Biggest Athletes In The World – Part I

How does a first time founder get 1,000 athletes on her platform from teams like the Dallas Mavericks, get on the Forbes 30 Under 30 list, and get accepted into one of the top accelerator programs in the country, all in her first year in business?

If you ask Ishveen Anand of OpenSponsorship it’s all about showing external validation, and ever since she graduated from Oxford and got her first job out of college she has created opportunities for herself by doing just that.

In part one of our two part conversation with Ishveen, we talked about why she believes getting work experience instead of jumping into entrepreneurship straight out of school gives people a big advantage, how she identified a big opportunity in the sports sponsorship market that she couldn’t ignore, and how she built up an impressive client list by not being afraid to reach out cold.

Starting a two-sided marketplace is a notoriously difficult thing to do, and in this episode you’ll learn how Ishveen was able to do so successfully by removing as much friction as possible from getting one side of the market to sign up, while simultaneously building up the other side.

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