The best opportunities are often in the long tail where no-one is looking. This is one of the reasons why startups have an advantage over established businesses – unique strategies can be quickly tested at any time when there’s no oversight or rigid processes.
This week we talk about three stories of entrepreneurs that were able to create a seemingly unfair advantage resulting in accelerated growth. We reference a student that leveraged texting to reach parents, recap how Teespring (Episode 62) acquired their early customers, and tell you the story of how Tinder grew from 20,000 users to half a million users in one month.
The three main takeaways for this week’s 5 Minute Pick Me Up are:
- Be as specific as possible in defining how you will get in front of your customer
- Go where others don’t
- Leverage your unique domain knowledge or network to activate untapped channels