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How Ishveen Anand Is Scaling Sports Sponsorships For The Biggest Athletes In The World – Part II

When Ishveen Anand started getting athletes like Dwyane Wade and Tiger Woods on her platform, brands started coming in droves. But according to Ishveen, simply driving transactions to happen on her platform would not be enough to create a sustainable business.

In this episode we discuss why Customer Success became a core competency of OpenSponsorship’s business, and how optimizing for outcomes like ROI and brand awareness made it possible for the business to retain customers in the long run.

Ishveen also talks about how her role as a founder fundamentally changed as the platform scaled, and how she learned how to balance execution with delegation to her team over the 4 years since founding the company.

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